E-commerce • 2024
E-commerce Email Deliverability Resolution
Client: Online Retailer
The Challenge
An e-commerce company sending 500K+ emails monthly was seeing only 65% inbox placement. Their transactional and marketing emails were landing in spam, directly impacting revenue. They had no email authentication configured and were using shared IP infrastructure.
Our Solution
We set up proper SPF, DKIM, and DMARC records, implemented dedicated IP infrastructure with proper warm-up procedures, optimized sending practices, and configured automated bounce handling. We also established relationships with major ISPs and implemented deliverability monitoring.
Results
Inbox Placement Rate
95%
Email Delivery Rate
97.8%
Revenue Impact
Significant Improvement
Bounce Rate
<2%
Technologies Used
PostfixDMARCDKIMSPFMTA-STSPowerMTAGrafana
"RKS Infra fixed our email deliverability issues at the infrastructure level. Their understanding of ISP relationships, authentication protocols, and reputation management transformed our email operations. The focus on production systems and reliability was exactly what we needed."— Online Retailer